Resumo Business Model Generation Gera O De Modelos De Neg Cios Um Manual Para Vision Rios Mudan A De Jogo E Desafios Por Alexander Osterwalder E Yves Pigneur

RESUMO   Business Model Generation   Gera    o de modelos de neg  cios  Um Manual para Vision  rios  Mudan  a de Jogo e Desafios Por Alexander Osterwalder e Yves Pigneur PDF
Author: Shortcut Edition
Publisher: Shortcut Edition
Format: PDF, Kindle
Category : Body, Mind & Spirit
Languages : pt-BR
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Book Description: Ao ler este resumo, o senhor descobrirá mil e uma dicas para elaborar modelos de negócios inovadores para desenvolver ou criar seu negócio. O senhor descobrirá também : como desenhar uma grande ferramenta para descrever, estudar e criar modelos de negócios; diferentes modelos econômicos, com base nos conceitos dos maiores teóricos do empreendedorismo; as técnicas que tornam divertido e eficaz o desenho de modelos de negócios; como avaliar a melhor estratégia para seu modelo de negócios; um processo genérico para ajudar o senhor a criar modelos de negócios inovadores, bem como várias dicas para assegurar o futuro do seu modelo de negócios. As empresas tradicionais se vêem confrontadas com uma nova geração de empresários ambiciosos com idéias cada vez mais inovadoras. No panorama econômico atual, os atores são múltiplos, levando à morte de certos modelos, que serão substituídos por outros conceitos, perpetuando assim uma dinâmica empresarial cíclica, que é melhor ter as chaves da compreensão para abrir espaço para seu modelo de negócios. "Modelo de negócios" é para visionários e mentes inovadoras que querem reinventar o mercado econômico de amanhã! Um modelo de negócios define as ferramentas com as quais uma estrutura cria e gera valor. É recomendável confiar em nove pilares que garantem a rentabilidade de uma empresa. Esses pilares correspondem às quatro principais dimensões de uma empresa: seus clientes, sua oferta, sua infraestrutura e sua saúde financeira.


Business Model Generation

Business model generation PDF
Author: Alexander Osterwalder
Publisher:
Format: PDF, ePub, Mobi
Category :
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Resumen Business Model Generation Generaci N De Modelos De Negocio A Handbook For Visionaries Game Changers And Challengers Por Alexander Osterwalder E Yves Pigneur

RESUMEN   Business Model Generation   Generaci  n de modelos de negocio  A Handbook For Visionaries  Game Changers  And Challengers por Alexander Osterwalder e Yves Pigneur PDF
Author: Shortcut Edition
Publisher: Shortcut Edition
Format: PDF, ePub
Category : Body, Mind & Spirit
Languages : es
Pages : 21
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Book Description: Al leer este resumen, descubrirá mil y un consejos para diseñar modelos de negocio innovadores para desarrollar o crear su empresa. También descubrirá : cómo diseñar una gran herramienta para describir, estudiar y crear modelos de negocio; los diferentes modelos económicos, basados en los conceptos de los mayores teóricos del espíritu empresarial; las técnicas que hacen que el diseño de modelos de negocio sea divertido y eficaz; cómo evaluar la mejor estrategia para su modelo de negocio; un proceso genérico que le ayudará a crear modelos de negocio innovadores así como varios consejos para asegurar el futuro de su modelo de negocio. Las empresas tradicionales se enfrentan a una nueva generación de ambiciosos empresarios con ideas cada vez más innovadoras. En el panorama económico actual, los actores son múltiples, lo que lleva a la muerte de ciertos modelos, que serán sustituidos por otros conceptos, perpetuando así una dinámica empresarial cíclica, de la que es mejor tener las claves de comprensión para dar cabida a su modelo de negocio. "Modelo de negocio" es para los visionarios y las mentes innovadoras que quieren reinventar el mercado económico del mañana. Un modelo de negocio define las herramientas con las que una estructura crea y genera valor. Se recomienda apoyarse en nueve pilares que garantizan la rentabilidad de una empresa. Estos pilares corresponden a las cuatro dimensiones principales de una empresa: sus clientes, su oferta, su infraestructura y su salud financiera.


O Quadro De Modelo De Neg Cios

O Quadro de Modelo de Neg  cios PDF
Author: Magali Marbaise
Publisher: 50Minutos.es
Format: PDF, ePub
Category : Business & Economics
Languages : pt-BR
Pages : 23
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Book Description: Compreender o essencial da Tela do Modelo Empresarial (também conhecida como BMC) em apenas 50 minutos com este livro prático e conciso. A Tela de Modelo de Negócio é uma ferramenta que é utilizada para conceptualizar novos modelos de negócio e documentar os já existentes, permitindo assim às empresas criar, entregar e capturar valor. A estratégia permite assim aos utilizadores transformar ideias abstractas em modelos de negócio e planos de negócio. Este livro fornecerá uma introdução útil às actividades de uma empresa típica, incluindo as suas principais parcerias, estrutura de custos e fluxos de receitas. Para além de aprender a identificar estes factores utilizando a Tela do Modelo de Negócio, considerará estudos de casos da vida real, descobrirá as deficiências da ferramenta, incluindo a sua análise relativamente estática, e aprenderá sobre modelos relacionados, tais como a matriz de crescimento-partilha do BCG e as cinco forças de Porter. Sobre a Tela de Modelo de Negócio : A Tela de Modelo de Negócio é uma ferramenta extremamente útil que pode ajudar a orientar o lançamento de um novo produto, arranque ou processo. O seu sucesso e eficácia advêm da sua simplicidade e clareza, tornando-o simples de utilizar quer sozinho quer como parte de uma equipa. Neste livro, descobrirá como o Business Model Canvas pode ajudá-lo, aprenderá como tornar viáveis ideias revolucionárias e inovadoras, e utilizará os seus resultados para revigorar a sua empresa ou elevar-se nas suas fileiras. Uma explicação clara dos benefícios e potenciais inconvenientes do método, uma discussão de um estudo de caso prático, e uma introdução a modelos relacionados dar-lhe-ão as ferramentas necessárias para adaptar a sua abordagem à sua situação.


Business Model Generation

Business Model Generation PDF
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 295
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Book Description: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"


The Lean Startup

The Lean Startup PDF
Author: Eric Ries
Publisher: Crown Currency
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 337
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Book Description: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.


Harvard Business Review On Rebuilding Your Business Model

Harvard Business Review on Rebuilding Your Business Model PDF
Author: Harvard Business Review
Publisher: Harvard Business Press
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 288
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Book Description: Revise your game plan--and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Reinvent your business profitably - Set your model up for success with a winning competitive strategy - Test and change your assumptions about customers - Spot trends that could transform your business - Exploit disruptive technologies - Give traditional offerings a shot in the arm - Produce game changers for your industry or market - Build a new business in an established organization


Value Proposition Design

Value Proposition Design PDF
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 320
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Book Description: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."


Little Bets

Little Bets PDF
Author: Peter Sims
Publisher: Simon and Schuster
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 226
View: 210
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Book Description: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.


Business Model You

Business Model You PDF
Author: Timothy Clark
Publisher: John Wiley & Sons
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 264
View: 336
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Book Description: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.


The Invincible Company

The Invincible Company PDF
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 400
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Book Description: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.


The Startup Owner S Manual

The Startup Owner s Manual PDF
Author: Steve Blank
Publisher: John Wiley & Sons
Format: PDF
Category : Business & Economics
Languages : en
Pages : 568
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Book Description: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.


Design Management

Design Management PDF
Author: Brigitte Borja de Mozota
Publisher: Skyhorse Publishing Inc.
Format: PDF, Mobi
Category : Art
Languages : en
Pages : 385
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Book Description: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.


Case Study Methodology In Business Research

Case Study Methodology in Business Research PDF
Author: Jan Dul
Publisher: Routledge
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 322
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Book Description: A complete guide for how to design and conduct theory-testing and other case studies, this text sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner.


Foundations Of Corporate Success

Foundations of Corporate Success PDF
Author: John Kay
Publisher: OUP Oxford
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 432
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Book Description: How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks `What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.


Own The Future

Own the Future PDF
Author: Michael S. Deimler
Publisher: John Wiley & Sons
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 386
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Book Description: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.


The Entrepreneur S Guide To Customer Development

The Entrepreneur s Guide to Customer Development PDF
Author: Brant Cooper
Publisher: Anchor Books
Format: PDF, Docs
Category : Customer relations
Languages : en
Pages : 0
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Book Description: Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.


Business Model Innovation

Business Model Innovation PDF
Author: Eva Bucherer
Publisher:
Format: PDF, ePub
Category :
Languages : en
Pages : 161
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Book Description:


The Co Creation Paradigm

The Co Creation Paradigm PDF
Author: Venkat Ramaswamy
Publisher: Stanford University Press
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 356
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Book Description: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."


The Long Tail

The Long Tail PDF
Author: Chris Anderson
Publisher: Hachette Books
Format: PDF
Category : Business & Economics
Languages : en
Pages : 256
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Book Description: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.